My company is a franchisor, selling tax and accounting franchises. In an effort to generate sales leads, I decided to advertise my tax franchise with two different companies, Franchise Opportunities Network, the owner of the websites FranchiseOpportunities.com and FranchiseForSale.com, and Franchise Growth Network, the owner of the websites Franchise.com and FranchiseSolutions.com. My advertising agreement called for each network sending me 15 leads, at a cost of $500. Horrible experience with both companies and very disappointing results, to say the least. Of the 15 total leads received from each company (30 in all), only 2 of the leads even responded to my follow up efforts. I followed up with all of the leads, either via a phone call, a text message, or an e-mail message. In most cases a combination of all three. I was only able to even speak with just 2 of the leads. The other 28 leads didn’t answer their phone, did not return my phone call after my leaving a message, did not reply to my e-mail message, and never replied to my text message. It really appears that all of these leads sent to me were fake and I was duped out of my money. I understand that there are no guarantees when it comes to marketing, but I do believe any reasonable person would expect to at the very least be able to make contact with a lead delivered to him or her. As I have mentioned, I was never able to establish contact with 28 of the 30 leads these companies delivered to me. Very, very suspicious to me. At any rate, in total I spent $1,000 to advertise with these two companies and it was the worst $1,000 I’ve ever spent. I won’t ever advertise with these companies again and I certainly would not recommend any other franchisors advertise with them.
Report Filed: Franchise Opportunities Network and Franchise Growth Network FranchiseOpportunities.com FranchiseForSale.com Franchise.com FranchiseSolutions.com Extremely Poor Quality Franchise Leads!!
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